|
Trenton, N.J. — Direct Group (DG),
a leading provider in the premium high-volume, time-sensitive
segment of the direct mail industry, has added Lake Image Systems’
IntegraVision and IntegraJet systems for document matching and
in-line envelope personalization on their new high speed mail
inserting equipment for its new Direct Matchsm mail
matching capability.
IntegraVision ensures matching of
multiple personalized pieces as they are inserted into closed-face
envelopes on high-speed mail processing equipment. IntegraJet then
personalizes the envelopes with matching variable addresses and
personalized messages.
“Our ability to automatically
ensure matching of personalized mail pieces to envelopes enables us
to increase throughput of our highly personalized, complex mailings
and increase the value proposition for our clients,” said Ray
Clemmer, senior vice president and general manager of Direct Group’s
Swedesboro Direct Mail production facility. “Lake Image Systems’
experience and unique solutions provided a quick transition to our
new production environment. Only they met our demanding schedule
with a product that’s tried and proven in the industry.”
With the ability to insert match
and personalize pieces in excess of 15,000 pieces per hour, per
inserter, Direct Group will ensure the integrity of private
information while establishing new production records in their
direct mail operations.
At its two main production
facilities located in New Jersey, Direct Group prints, personalizes,
assembles, affixes cards, inserts, commingles and mails on average
more than five million pieces of mail every day of the year. The
company can produce more than two billion pieces of mail annually.
To keep pace with the needs of its
world-class customers, Direct Group has more than doubled the size
of its largest direct mail production facility, located on Route 322
in Swedesboro, N.J., from 167,000 square feet to 417,000 square
feet, doubling the number of printing presses and restructuring the
layout to greatly speed workflow from concept through mail.
About Direct Group
DG provides a full suite of direct
mail services from prepress, print and personalization through
lettershop, commingling and mail to telemarketing, response and
fulfillment through long-term partnerships with world-class
customers throughout the United States. The company’s three
operating facilities and corporate offices are in New Jersey. For
more information about the company, visit
www.directgroup.net.
About Lake Image Systems
Lake Image Systems is a global
provider of document, mail piece, plastic card and web integrity
inspection solutions which verify and prove integrity of document
production, inserting and finishing. With manufacturing in Europe
and the USA, Lake Image Systems provides turnkey integrity solutions
which identify defective pieces, generate detailed audit trail
reports and feed ADF architecture with piece level information.
Solutions include matched mail inspection, inserter output scanning,
plastic card/carrier verification and integrity reporting. Visit
www.lakeimage.com
for additional information.
For Further Information:
Chris
Ryan, Executive Vice President, Direct Group, (856) 241 9400
Pat Hoskins, VP-Sales and Marketing, Lake Image Systems
Inc. (0585)
421-9290
|
