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PTP utilizes LIS’ IntegraVision IQ for matching of multiple pieces
without the need for bar-codes
November 5th, 2007
(Henrietta, NY)
People to People Ambassador Programs (PTP) is one of the most
effective educational travel providers in the world. As one of the
top-30 small businesses in the United States, according to Forbes
Magazine, People to People has accelerated their growth through
innovative thinking and use of their name matching, in-line inkjet,
and invisible ink verification solutions from Lake Image Systems (LIS).
PTP utilizes LIS’
IntegraVision IQ for matching of multiple pieces without the need
for bar-codes, data matrix codes, or sequence numbers. As designed
and specified by Paul Bruhn, Insert and Presort Manager, variable
page collations are read by an LIS camera in a sheet feeder and
matched to a personalized insert in the chassis of a mail inserter.
An in-line IntegraJET IQ inkjet system at the inserter output then
prints the matching name and address on the closed-face envelope.
By reading and matching actual names, PTP eliminates the need for
any other unique identifiers.
PTP also
utilizes an LIS’ invisible ink reading IntegraVision system to track
and record undeliverable invitations and responses to mailings. The
invisible ink allows PTP to implement tracking through unique
identifiers – that are not visible to the recipient! PTP has
processed over 8 Million invisible ink items utilizing LIS’
IntegraVision camera systems.
The ability to
process and track pieces based on reading names and by utilizing
invisible ink has enabled PTP to grow their customer base and expand
into new geographic markets. According to Tom Glassman, Director of
Marketing, “a highly targeted and personalized solicitation provides
us with greater response from our targeted audience… Lake Image
Systems’ solutions allow us to process our marketing efforts in an
automated fashion that optimizes personalization, improves
production throughputs, and provides complete accountability of our
processed items.”
For Additional
Information Please Contact:
Pat Hoskins,
VP-Sales & Marketing
Lake Image Systems
PH (585) 321-3630
e-mail:
phoskins@lakeimage.com |
